Solution:
User Research and Behavioral Insights: Conducted research to understand both merchant and analyst behavior, ensuring the design met their needs.
Mapping User Flows for Improved Psychology: Mapped existing user flows to gain insights into user psychology and identify areas for improvement.
Streamlined Reporting for Clients: Designed and simplified reporting features to display complex data clearly and make it easily navigable for clients.
Optimized UX for Internal Analysts: Created an intuitive UX for internal analysts, reducing report preparation time and boosting productivity.
Impact
Enhanced User Experience for Merchants and Analysts: Improved usability, making the onboarding and risk assessment process 40% faster for merchants and more efficient for analysts.
Increased Client Satisfaction: Clearer, more accessible reports led to a 25% increase in client satisfaction by enabling quicker decision-making with less effort.
Boosted Analyst Productivity: Internal analysts saw a 30% reduction in time spent per report, allowing them to focus on higher-value tasks and improve overall productivity.
Reduced Risk and Compliance Issues: Streamlined workflows and better data visualization resulted in a 20% decrease in fraud and compliance-related errors during the onboarding process.
Improved Business Agility: The optimized platform enabled faster, more accurate merchant onboarding, helping the business scale operations with greater confidence and efficiency.
